ABOUT
Hello! I'm Joan, a trouble perfectionist, a loving mother, and a woman slightly obsessed for design quality.
EXECUTIVE PROFILE
Design leader with 15+ years of multinational experience across education publishing, consumer branding, and creative marketing. Expert in visual storytelling and building high-performing multidisciplinary design teams. A pioneer in integrating Generative AI to enhance design speed, creativity, and brand consistency.
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CORE COMPETENCIES
Strategy: Brand Strategy & Visual Identity Systems, Marketing Collaboration.
Leadership: Creative Direction, Cross-departmental Stakeholder Management, Team Mentorship, Remote Leadership.
Innovation: AI-Powered Workflow Automation, Rapid Prototyping, Digital Transformation.
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